I can't even count the number of times I've told my children that. When doing their chores, schoolwork, or as adults at their job or parenting....I'm not expecting perfection, but I do expect consistency. In other words, don't beat yourself up if you miss a step or do something incorrectly a few times, but also don't use that freedom as an excuse to become lazy.
This applies when talking about this article from BizJournal on relationship marketing that we've been discussing the last few weeks on FB live and here on this blog, as well. So, skipping #8 (which is a repetitive note on following up with customers, which we've discussed before), we are on to the last two items in the list:
"Out of the box....Out of the box!" Do you remember that old theme song of the early 2000s Disney kid's show of the same name? I used to watch it all the time with my kids (who are now adults). I loved the theme of the show - not only was their entire playhouse made of boxes and other diy materials, but each episode was focused around playtime using ordinary everyday items. As adults, we can do the same - it's time to get creative with our marketing!
Just in case you feel lost, you're not - we're on to points 6 and 7 in our discussion on relationship marketing (see previous blogs for points 1-5 and original source).
"Start by asking prospects what they want and need. Don't assume that you know. What worked yesterday might not work today. What they wanted yesterday might not be what they want today and tomorrow. Research should be an integral component of your operation in producing content."
This is easier to accomplish than you might think. Keep up with what your competition is up to by visiting their storefront and/or website on a regular basis. Keep up with what your buyers want by casually asking questions when your buyer is checking out with their items: “I see you’ve chosen our Elite Feline cat food…is this the brand you usually get? Is there any brand or kind of food you wished we stocked here? Have you seen any new toys or training items online that you wish you could buy locally?” Ask just one or two of these of a handful of patrons each day so that you can continually update what you offer to stay current with demand.
"Come up with different and intriguing marketing events. Think about sponsoring a seminar on business building. Hire a speaker to talk about ways they can build their business and you be there in a pleasant, permission-granted, persuasive way."
Marketing methods can become stale and begin to feel and sound robotic. Change it up occasionally by trying something new that brings you closer to your target demographic on a more personal level. I had some success a few times with this by volunteering to teach students about what I do for a living at a school assembly, and years ago I taught brides how to have success in finding a good video professional. These tactics may bring just the new marketing energy you need!
Relationship marketing shouldn't be random, but it also shouldn't be rigid. Find a balance by trying new things and being honest with yourself about what attempts are working, and which ones are not!