Hey - I wish I could claim credit for this write-up, but most of this info is from an online business publication and Forbes. So...don't blame me for what you're about to read!!
Ah, there's nothing like the stench of negativity in the morning! You know what I'm talking about - your side business or side hobby that "serious" business people think is silly and somehow disqualifies you for any "serious" business relationships.
Most content is now consumed on your smartphone and/or tablet. Think video, backed up with PDF reports, interactive websites, and more.
Rather than doing only one form of marketing, for instance Facebook ads, the most successful companies integrate their digital marketing to include social media (like Facebook) coupled with video (usually on YouTube) and a devoted program of digital analytics to measure what is happening. Going by "your gut feeling" is nice, but with all due respect to your gut, it can be wrong.