I can't even count the number of times I've told my children that. When doing their chores, schoolwork, or as adults at their job or parenting....I'm not expecting perfection, but I do expect consistency. In other words, don't beat yourself up if you miss a step or do something incorrectly a few times, but also don't use that freedom as an excuse to become lazy.
This applies when talking about this article from BizJournal on relationship marketing that we've been discussing the last few weeks on FB live and here on this blog, as well. So, skipping #8 (which is a repetitive note on following up with customers, which we've discussed before), we are on to the last two items in the list:
"9. Be consistent!
One of the worst things you can do in digital marketing is to do something one time and leave it there for years without change. Find a way to consistently produce fun, informative videos and information-packed PDFs and eBooks that you make available. Your editorial calendar is your buddy!"
This points back to when we discussed your online editorial calendar. Consistency is king. Don’t post randomly…post consistently. Same thing goes with any marketing endeavor. That doesn’t mean once you start a marketing endeavor that you’re married to it, it just means you need to consistently do that one marketing thing for 6 months to a year in order to make a fair decision on whether or not it works.
"10. Fervently embrace analytics
Monitor what works. Monitor what doesn't work –– even when it's painful. Do regular surveys. You need to know the numbers, which are changing constantly.
Bonus — Host a virtual presentation with your executives. This is a great way for prospects and customers to see key people live and interact with them. I’ve used programs like Google Hangouts, Blab, Zoom and others to connect with people and generate a WOW! experience in live events for years. This helps prospects and customers bond closer to you than any print publication possibly can."
Analytics! I’ve showed you this before using the analytics page on your FB account as an example, but there are bigger analytics engines online like Hootsuite that would help you better analyze and manage ALL of your chosen social media platforms. Not only that, but you should learn a little about how to find, save/print, and use your website analytics - it helps to know which pages are doing well, which pages need work, and where your traffic is coming from so that you can focus more on what's working to bring people in and less on listings that bring in no traffic or very little. In short, analytics will save you time and money and bring in more traffic...if you use it CONSISTENTLY!
Look, this stuff is boring, I know….but you can do it. You must do the digging and math to figure out what works and what doesn’t which is in a constant state of flux. Just commit one day a month to analytics and read up on media platform changing algorithms and then 2 hrs per week on your social media calendar and you’ll be far ahead of your competition.
And I love the bonus! It’s why I do this! By doing weekly videos on FB and these blogs, though I may stumble thru my words, occasionally, I’m hopefully being a bit more personal than you’d expect from a business owner so that we can form a business relationship that will be beneficial to us both.
You can check out my FB live videos every Wed at 1PM at facebook.com/mountainharvestmedia
Now to pick out a new series....what should we discuss next?