Hey - I wish I could claim credit for this write-up, but most of this info is from an online business publication and Forbes. So...don't blame me for what you're about to read!!
"4. Make video a critical part of what you do
Video is one of the most powerful tools for delivering information. Video, backed up with print support, is an enormous combination tool for delivering attention-getting information. Think helpful introduction video followed by a free eBook or white paper for more information."
Forbes tells us a few things about using video in marketing: (original point #4 from bizjournal.com)
-70% of marketing professionals report that video converts better than any other medium.
- The average internet user spends 88% more time on a website with video than without.
- 64% of consumers are more likely to buy a product after watching a video about it
Yes, video costs money – but every marketing effort needs to be considered in light of ROI – return on investment. The only question you need to ask yourself is: Will this marketing endeavor AT LEAST pay me back for the money I spent on it. With a professionally produced video, as long as you’re spreading it in numerous places, the answer is always YES! Video marketing isn’t just for big companies anymore…it has become commonplace and affordable enough that every company – big or small – should be using video to promote their business. Call me to ask any questions – no pressure.
*(quote from bizjournal.com)